Impressum Generator
Meet the German § 5 DDG duty

An Impressum (in English often "Imprint" or "Legal notice") is the mandatory provider identification on German websites: who legally operates the site, how they can be contacted, and — for companies — their registration and tax identifiers. Section 5 of the Digitale-Dienste-Gesetz (DDG), which replaced the old Telemediengesetz (TMG) in May 2024, sets out the requirement. The content obligations themselves are essentially unchanged.

Missing, incomplete or unreachable Impressums are among the most common grounds for Abmahnungen — formal warning letters from competitors and consumer associations demanding you fix the page, sign a cease-and-desist declaration and reimburse legal fees that routinely run €500–€2,000 per letter. Regulators can also levy fines directly.

Yes — established practice requires the Impressum to be reachable from every page within two clicks at all times. A footer link called "Imprint" or "Legal notice" satisfies it. Hiding it behind a contact form, a survey, a cookie wall or a login does not.

Section 5 DDG requires the operator's identity to be recognisable. If you trade under a brand ("Studio Pixelwerk"), the Impressum must also show the natural person behind it — at minimum first name and surname — plus your address and contact details. A pure brand name alone is not sufficient.

Austria requires an Offenlegungspflicht under § 25 MedienG (name, seat, contact, register data) for any media owner operating a website. Switzerland expects clear provider information under Art. 3 UWG, and Italian sites commonly publish note legali alongside privacy info. If you sell anywhere in Europe, a published imprint is the low-risk default everywhere.